Back-to-school season is stressful — especially for pet owners juggling routines. I used ChatGPT for marketing to help my cousin’s dog daycare run a smarter campaign and save hours. In this post, I’ll show you how to use ChatGPT for marketing to quickly improve a real-world small business campaign—saving time and increasing results.
The Campaign Setup
My cousin runs a dog daycare, boarding, and training center. She created a back-to-school offer:
“15% off all training packages booked by Sept 15,” promoted via Instagram and local Facebook groups.
The Prompt That Changed Everything
I used this exact prompt in ChatGPT:
“Review this marketing strategy and identify 3 potential weaknesses and 3 opportunities I might have missed:
We’re running a back-to-school campaign promoting discounted dog training sessions for busy families. We’re using Instagram and local Facebook groups. The offer is 15% off all training packages booked by Sept 15.”
The Results (Raw Output Highlights)
ChatGPT returned gold. Here’s a summary:
🔻 3 Weaknesses:
- Limited reach (no email, Google, Nextdoor)
- Generic discount messaging (no emotional hook)
- Vague targeting (“busy families” isn’t specific)
🔍 3 Missed Opportunities:
- Tap into emotional payoff (“peace of mind”)
- Use testimonials from parents
- Add urgency tiers (book earlier = better deal)
Why This Works: ChatGPT for Local Service Marketing
Local service businesses — like pet care, salons, coaching, or home repair — often struggle with limited time, inconsistent messaging, and underperforming campaigns. This is exactly where ChatGPT for marketing shines.
By using AI tools like ChatGPT, local businesses can:
- Improve ad copy and email subject lines instantly
- Get feedback on weak points in a strategy before publishing
- Brainstorm targeting angles and emotional hooks faster
- Save hours of guesswork with strategic suggestions that are actually on-brand
What makes it even more powerful is that you don’t need to be a marketing expert. You just need the right prompts.
✅ What I Learned Using ChatGPT for This Campaign
In less than 10 minutes, ChatGPT helped reshape the offer, improve the messaging, and suggest better targeting. It was like having a marketing strategist on call — for free.
- It finds gaps instantly — ChatGPT spotted weaknesses I hadn’t thought about.
- Messaging is way easier — I improved the emotional appeal with zero overthinking.
- It saves time — The whole strategy pivot took under 10 minutes.
- You can rinse and repeat — This method works for ANY small business promo.
🚀 Want to Try This Yourself?
You can download my free AI Marketing Starter Sheet with the exact prompts I used in this post. It’s designed for small business owners and marketers who want to save time and improve their campaigns with AI — no guesswork needed.
You can download the exact prompts I use in my free AI Marketing guide.
📥 Grab the Free AI Marketing Guide
📺 Or watch the video walkthrough on YouTube.